Travel Beyond Pty Ltd – Corporate Travel Management Company

Travel Beyond had been in operation for over 5 years and was looking to re-position the company’s website and related marketing collateral to better reflect its current market position.

Its three clear market segments of; corporate, film production and leisure travel were not clearly positioned to potential clients, nor was the way Travel Beyond works, or its “personality”
With the travel industry having experienced significant change and margin squeeze in recent years, it was imperative that Travel Beyond was able to position its unique points of difference and its “offer” to clients more clearly.

Globe Publishing, working with the Managing Director and Corporate Sales Director worked closely across the project to ensure:

• There was a clear understanding of the objectives of relaunching the website and associated materials
• That the “personality” or “style” of Travel Beyond was reflected in the copy and imagery
• That Travel Beyond’s unique online solutions were strongly positioned on the site and clearly accessible.
• That the project was delivered on time and to agreed budget

The output was a completely re-developed website,interactive HTML email campaign including tracking and re-designed printed sales collateral to assist the corporate sales effort.

The client feedback has been outstanding, with many requesting logins to secure travel planning tools, subscribing to the newsletter and commenting on the more contemporary and “user friendly” website.