Magazine Case Study
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For seventy-seven years the Royal Automobile Club of Western Australia (RAC) had internally produced a magazine for distribution to their members. In recent years readership levels and consequently advertising revenues had been in decline. The reasons for this were traced to the increased level of competition for members reading time from improved and increased numbers of paid-for magazines. To win back lost readers the RAC had to significantly increase the relevance of the magazine to their members whilst transforming the quality of the editorial product. Following a nationwide tendering process Globe Publishing was appointed to publish a new magazine for the RAC. |
what the clients says... Globe Publishing brought vision, experience and attention to detail to the project. And, most importantly, they offered a level of client service that we felt we could not get anywhere else. The result of our decision to work with Globe is a high quality magazine that is full of value for our members and a strong working relationship with Globe that will grow and deepen. We couldn't be happier” Carolyn Hall |
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What the RAC customers have said about the new magazine “Heartiest congratulations on a superb new magazine. Absolutely world class.Keep up the good work.’ “CONGRATULATIONS on a excellent new and easy to read magazine.Thanks" “I have to say that the new 'Horizons' looks fantastic!! Can't wait to spend some time over the weekend perusing the stories.” Well done! “Hi, Horizons is great, look forward with pleasure to the next issue. Thanks,” |
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