Magazine Publishing

Globe Publishing can help you with all aspects of magazine production in both the B2B and B2C markets, from constructing your internal business case right through to printing and distributing a finished product.

Consultancy
Globe can help in two ways. Firstly, if your organisation already produces a custom magazine, we can apply our industry-leading diagnostic tools to help you assess the strengths and weaknesses of your current offering. Secondly, if you are considering investing in a magazine as part of your marketing communications strategy we can help you understand the benefits and potential return on investment that a custom publication could provide whilst sharing with you our extensive international research and case study history. We can also assist in preparing a publishing strategy and business case.

Publishing services
Clients can select from a full menu of publishing services including, editorial, photography, design, prepress, printing, distribution, postage management and advertising sales. Globe Publishing can be engaged to undertake management of all aspects of a magazine project or clients can be selective in utilizing only those services a client feels would complement their own resources.

Editorial
Working to an agreed editorial plan we can source all stories and picture material and see the editorial process through from initial concepts to final layouts, with as much or as little involvement as you wish to have in the process. No work progresses to production without client approval.

Advertising sales
Our experienced staff can assist you in developing an ad policy and strategy consistent with your business policies and then ensure agreed sales revenue targets are achieved. We are also able to provide detailed sales analysis and reporting, so that you can feel fully confident that your title is reaping the maximum revenue opportunities.

Printing
Through our contracts with Australia’s largest printers, Globe Publishing can manage all aspects of the print process ensuring your product is of the highest quality.

Distribution
No matter how good your magazine, if it isn’t getting into the hands of your audience it won’t help your organisation. That’s why Globe believes that distribution is a vital part of the publishing process and an important part of our service.